Comments on: Unnecessary Detours on Your Website http://www.palmerwebmarketing.com/blog/unnecessary-detours-on-your-website/ Ideas for Marketing in Web 2.0 Fri, 05 Aug 2011 13:57:53 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chris M. http://www.palmerwebmarketing.com/blog/unnecessary-detours-on-your-website/comment-page-1/#comment-3463 Chris M. Mon, 26 Apr 2010 20:23:18 +0000 http://www.palmerwebmarketing.com/blog/?p=1099#comment-3463 You certainly made good points about not treating pages like About Us and FAQ as crutches -- if a piece of information found in one of these pages makes sense in the context of a product or service page, for example, it should be there too. Thanks for sharing these tips. You certainly made good points about not treating pages like About Us and FAQ as crutches — if a piece of information found in one of these pages makes sense in the context of a product or service page, for example, it should be there too. Thanks for sharing these tips.

]]> By: Guide Creating Is Often A Key Element Of Internet Promotion http://www.palmerwebmarketing.com/blog/unnecessary-detours-on-your-website/comment-page-1/#comment-3438 Guide Creating Is Often A Key Element Of Internet Promotion Wed, 21 Apr 2010 19:23:01 +0000 http://www.palmerwebmarketing.com/blog/?p=1099#comment-3438 [...] Website Navigation Strategy & Tips – Unnecessary Detours on Your Website [...] [...] Website Navigation Strategy & Tips – Unnecessary Detours on Your Website [...]

]]> By: BetterRetail http://www.palmerwebmarketing.com/blog/unnecessary-detours-on-your-website/comment-page-1/#comment-3434 BetterRetail Wed, 21 Apr 2010 18:08:06 +0000 http://www.palmerwebmarketing.com/blog/?p=1099#comment-3434 That is true :) That is true :)

]]> By: Justin Palmer http://www.palmerwebmarketing.com/blog/unnecessary-detours-on-your-website/comment-page-1/#comment-3432 Justin Palmer Wed, 21 Apr 2010 16:36:42 +0000 http://www.palmerwebmarketing.com/blog/?p=1099#comment-3432 Rishi - I totally agree. The "About Us" is so important, that the information there shouldn't be relegated to only one page, it should be gushing from every nook and cranny of the site. Rishi – I totally agree. The “About Us” is so important, that the information there shouldn’t be relegated to only one page, it should be gushing from every nook and cranny of the site.

]]> By: BetterRetail http://www.palmerwebmarketing.com/blog/unnecessary-detours-on-your-website/comment-page-1/#comment-3431 BetterRetail Wed, 21 Apr 2010 14:22:13 +0000 http://www.palmerwebmarketing.com/blog/?p=1099#comment-3431 Hi Justin, While I agree with the idea behind your article I'm convinced "About Us" is a mission critical page.  This isn't to say a bad About Us page can't do more harm than good but the fact remains that a well written About Us page can do a great job at helping the potential shopper understand a retailer's core value proposition. Also, "About Us","FAQ","Customer Service" and "Contact Us" have become ingrained in the mind of shoppers so they expect to see them at every store they visit. Hi Justin,

While I agree with the idea behind your article I’m convinced “About Us” is a mission critical page.  This isn’t to say a bad About Us page can’t do more harm than good but the fact remains that a well written About Us page can do a great job at helping the potential shopper understand a retailer’s core value proposition.

Also, “About Us”,”FAQ”,”Customer Service” and “Contact Us” have become ingrained in the mind of shoppers so they expect to see them at every store they visit.

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