Comments on: Breaking the Cycle of Website Redesigns

By: Synchronium

Synchronium — Thu, 01 Oct 2009 12:27:33 +0000

I think you’re missing a pretty big drawback of evolution.

As you suggest, evolution can’t go back to the drawing board, only improve what’s already there. So nothing’s ever perfect, as though it were designed right the first time. Take for example, the giraffe. As it’s neck extended, it’s vagus nerve coming from the brain still had to travel the entire length of the neck just to loop round the aorta (first major blood vessel leaving the heart) and come right back up again to the larynx, making it about 15 feet long. This is only possible because natural selection has no foresight; no goal in mind. If evolution could “go back to the drawing board” every so often, and “design” these features again, we’d have a much more efficient, streamlined giraffe. If only that were the case. I’d love to be redesigned with the “must walk upright” specification laid down beforehand. Humanity’s endless back pain complaints are because this simply isn’t the case.

Redesigning can certainly be a good thing, but only if you learn from the mistakes of your previous designs, rather than just being bored with them.

Well, there we go. Evolution, internet marketing and evidence against an designer god all in one comment!

By: Rishi

Rishi — Tue, 29 Sep 2009 13:07:13 +0000

The ecommerce world is short on online business strategists. No pure design/development firm (unfortunately) wants to reduce scope by suggesting incremental changes. The services market is full of bad advisers with shortsighted objectives.

By: Duane

Duane — Mon, 28 Sep 2009 15:47:40 +0000

I have to say this well stated. My company does just that for businesses. We charge a flat monthly rate so the site can build with the client. We track the page to see the activity on what works and what doesn’t. The best way to build a site is bit by bit. Google loves this because it’s starting show a track record of quality information.

Great Job!!!