Comments on: Why Your Email Marketing Can’t Survive Without A/B Testing http://www.palmerwebmarketing.com/blog/why-your-email-marketing-cant-survive-without-ab-testing/ Ideas for Marketing in Web 2.0 Thu, 15 Jul 2010 20:21:11 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Nakul Mehra http://www.palmerwebmarketing.com/blog/why-your-email-marketing-cant-survive-without-ab-testing/comment-page-1/#comment-1380 Nakul Mehra Thu, 03 Jul 2008 14:33:14 +0000 http://www.palmerwebmarketing.com/blog/why-your-email-marketing-cant-survive-without-ab-testing/#comment-1380 Permission Based Email Marketing has a new meaning - Not only does the recipient want to receive your email only if he opted for it but only he/she wants it in a particular pattern. The term "User Friendly-ness" is often used for web sites but even commercial email content needs to be: 1. Visually Appealing 2. Precise & Crisp 3. Easy To Find Contact Information and most importantly... 4. The purpose of the email content should get absorbed by the reader without him trying to struggle with it. A/B testing is available with a few providers and can be explored in unlimited combinations to get good results. Permission Based Email Marketing has a new meaning – Not only does the recipient want to receive your email only if he opted for it but only he/she wants it in a particular pattern. The term “User Friendly-ness” is often used for web sites but even commercial email content needs to be:
1. Visually Appealing
2. Precise & Crisp
3. Easy To Find Contact Information
and most importantly…
4. The purpose of the email content should get absorbed by the reader without him trying to struggle with it.

A/B testing is available with a few providers and can be explored in unlimited combinations to get good results.

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